One day you have an empty lot. In the same spot on the next day—a giant shoe box. That’s how Adidas celebrated a recent run of limited edition Stan Smith shoes: with a giant shoebox-shaped pop-up store in London’s Old Truman Brewery that featured the sought-after shoes along with Cube 3D printers from 3D Systems.
Lining the walls, a bank of Cubes printed personalized lace locks live in the store, where customers were also able to participate with 3D printing apps and personalize elements of their shoes.